Senior Strategic Marketing Advisor, Linklaters
Aliza has over seven years of business development and marketing experience working for a Magic Circle law firm and a FTSE 100 company, and is passionate about design thinking, storytelling, tech, and diversity.
During her time at Linklaters, she has worked in the firm’s London, Hong Kong, and New York offices in a variety of roles. She currently leads strategic US and global business development and marketing initiatives for four legal practice groups – Corporate/M&A, Energy & Infrastructure Project Finance, Antitrust, and Tax. She completed a secondment to Linklaters’ Hong Kong Human Resources team last year as part of the firm’s Global Talent Program for high potential individuals at advisor level. While on secondment, she led a three-month diversity and inclusion project across 10 Asia offices and worked with senior management to help develop the regional diversity and inclusion strategy. She has been actively involved in diversity initiatives since her return to New York, including sitting on Linklaters’ US Diversity Committee and serving as a co-chair of the firm’s US Asian Affinity Network. As part of the latter, she recently organized a high-profile networking and panel event with the former Prime Minister of Australia, the global CEO of Moroccanoil, and the Dean of the University of Pennsylvania’s Wharton School.
Aliza previously worked in the corporate marketing arm of British financial services company Hargreaves Lansdown, where she focused on project managing product launches for a range of FTSE 350 clients. She holds a degree in English Literature and Philosophy from the University of Bristol in England.
Outside of work, Aliza is involved with content creation for IPN Build and is currently part of the venue and marketing team for the 2018 AKF Social in New York.